Meet our Partners

Laura Lozza
Managing Partner and Chief Consultant

Laura Lozza

Italian and Serial Expatriate, currently living in Oslo (Norway) and Gemert (Netherlands)  

Innovative, inspiring and entrepreneurial thought-leader. Dedicated to sustainable growth achieved by unleashing diverse talents with courage and humour. A believer of bringing joy and fun to enhance strategic clarity and productivity. 

Co-founder of “Leading with a Smile” Grooa. Co-creator and proponent of the C.L.E.A.R. Mindset tm Model and Method. 

Thought Leader, Published Author, Executive Coach and Scholar or Leadership-Applied Behavioral Neuroscience.

Education: M. Sc. Chemistry (Genoa Uni); Executive MBA (Ashridge) and Executive Diploma in International Management (IMD Lausanne); Certified in Digital Business Strategies (MIT), Certified Co-active Coach and Lominger Assessments; Prism BrainMapping Practitioner; certified SDGs Impact Implementation.    

Career Highlights: International Executive (Procter & Gamble, Norsk Hydro, Yara), with P&L, Innovation, Business Development, General Management and Board experience. Worked and lived in: USA, NO, FR, D, NL, IT, BE, Sub-Saharan Africa.

Languages spoken: English, Italian, French, Norwegian.

Monica Garcia
Partner and Senior Consultant

Monica Garcia

Spanish, international, currently based in Burgos (Spain)

Enthusiastic, adventurous, entrepreneurial, and a firm believer in the power of saying yes to being the complete human being that each one of us can be.

Founder of El Factor Humano Burgos; Co-creator and proponent of the C.L.E.A.R. Mindset tm Model and Method; Published Author.  

Executive and Personal Development Coach, Member of CTI Faculty.

Education: Master of Science in Physics. Certified Co-Active Coach at CTI.

Career Highlights: International Designer Engineer at Sony and Philips (UK and USA Silicon Valley), founder of El Factor Humano Burgos.

Languages spoken: Spanish, English.

Jos van den Nieuwelaar
Partner and Senior Consultant

Jos van der Nieuwelaar

Dutch, lived and worked around the globe, currently based in Gemert (Netherlands).

Visionary and innovative technology developer with a passion for sustainable food technology and food production. Co-founder of Grooa.

Recognised as a world-class expert in protein based food processing; personal strategic advisor of several CEOs, and Dutch State Expert on-loan for development projects in third-world countries.

Education: Academic degrees in Agricultural Science and Engineering. Specialized in Innovation and Sustainable Technology Strategies.

Career Highlights: CTO at Marel, CTO at Stork Food Systems.  Lead the R&D and Technology Development Department at Stork Food System for 40 years, masterminding the creation of fully online integrated automatic production lines and contributing to major sustainable improvements (e.g. workers health, food hygiene, reduced waste and animal welfare). Acted as key technical and strategic M&A advisor, including helping the organisational and cultural transition following acquisition by Marel.

Languages spoken: Dutch, English, German.

Maura Adelmeyer
Non-Executive Board Director

Maura Adelmayer

Italian, currently based in Eindhoven (Netherlands)

Thorough and rigorous controller with a big-picture view. Willing to relentlessly question and challenge in order to improve transparency, fairness and accountability.

Constantly dedicated to self-improvement and keen to cultivate a broad portfolio of interests, ranging from politics to sport and from travels to leadership. 

Co-founder and co-organiser of LiberMente, cultural association for the Italian-speaking community in Eindhoven. Member of LIS WOMAN Network.

Education: professional education in economics and finance; master in language and literature.

Career Highlights: Financial positions as controller and accountant as well as Payroll Manager at PRS Pooling, Van Zelst Automaten BV, Suston, and IKEA. Sales Representative at Coster Diamonds and Radio Speaker/Anchor.

Languages spoken: English, Italian, Dutch.

Jon Vidar Sigurdsson
Partner and Chairman of the Board

Jon Vidar Sigurdsson

Icelandic, international, currently living in Oslo (Norway).

Inspiring personality, writer, researcher, teacher and people motivator. Embodies the Grooa way of working with his positive and fun approach to hard working and collaboration. Advises the Grooa Managing Partner on critical strategic choices.

Professor of History and Head of the Department of Archaeology, Conservation and History at the Oslo University.

Education: PhD from Bergen University (Norway).

Career Highlights: Published 12 books and more than 100 peer-reviewed scientific papers. Lived and worked in several countries including a long assignment in Scotland at the St. Andrew University and had numerous international collaboration projects with other researchers travelling and living around the world.

Languages spoken: English, Icelandic, Norwegian.